Singapore, 1st June 2023 -- Adam Khoo Learning Technologies Group (AKLTG), a pioneering and established education and training provider in Asia, is proud to announce the launch of its new youth-centric brand - Aktivate.

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For the past 21 years, AKLTG has dedicated itself to empowering the next generation with the mindset, skills and tools they need to succeed in life. Through the work of advocacy, outreach, redesigning and delivering engaging and impactful learning experiences, the company has helped more than a million young people reach their potential and achieve their dreams.

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As the world shifts gears and moves into the future, the rules of engagement have changed. No place is this more evident than youth development. Aktivate will now carry the baton forward to serve the youth and transform lives under its own brand name. This move demonstrates the company's unwavering commitment to creating a fresh, forward-looking impetus towards transforming the lives of young people through the power of educational experiences.

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The founders of AKLTG, Adam Khoo and Patrick Cheo, are proud to see the youth-centric side of their work getting its own brand name, and are excited to see Aktivate push old boundaries and break new ground in the years to come.

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"We are thrilled to announce this rebranding initiative, which will see Aktivate inheriting and continuing our dreams for the youth to reach their fullest potential," says Adam Khoo, Executive Chairman of AKLTG.

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The rebranding of the company will include a new visual identity, including a new logo and colour scheme - Aktivate spelt with an A and K values and celebrates the foundational roots of Adam Khoo Learning Technologies Group, at the same time serving as a powerful springboard for achieving even greater success in the future.

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The new visual identity of Aktivate includes a logo that plays on the Infinity and Alpha signs, with an upward tilt on the arrowhead signifying the possibilities of soaring above current limits. The design symbolizes human potential and how Aktivate comes in to catalyse this change and moving continuum.

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"Aktivate represents our commitment to activating the potential of our learners and to empowering individuals and organizations to thrive in a world of constant change and disruption. We believe that by providing our audience with the skills and knowledge they need to succeed in the future, we can create a better, more prosperous world for everyone." says Patrick Cheo, Chief Executive Officer of AKLTG.

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END OF PRESS RELEASE

For more information, please visit aktivate.sg or contact us at info@aktivate.sg

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Media Contact:

J.D. Lee

Group Director, Aktivate

Email: jdlee@aktivate.sg

Phone: +65 9066 8353